Travelling is still in fashion. The crisis is beginning to dissipate and tourism is still growing – especially in Europe. Eurotel Group is therefore very interested in the latest travel trends and we aim to offer products that best match your expectations in 2014.
Do you know what styles of travel are currently the most successful?
Travelling to “live the experience”
One of the major trends in tourism in recent years is undoubtedly travelling to “live the experience”. Package holidays, organized tours and all-inclusive stays had their heyday in the 1980s but now consumers are looking for more authenticity and novelty for their holiday.
Experience Tourism is close to Cultural Tourism because of their main goal: allowing you to live a different life for a few days. It also transmits disappearing skills and ancient knowledge as well as contributing to the revision of ancient culture.
Implicitly, this style of holiday also pleases many European tourists because they will come back from their holidays with real stories to tell!
Need some ideas for Experience Tourism?
- Cooking classes in Italy
- Costumed tours of castles
- Stays “in the skin of locals” (to live the life of a Canadian River Guardian or a Lamplighter for instance…)
The trip to strengthen relationships
Be connected at all times
The whole world is now interconnected and non-stop connection to the Internet is the new rule for tourism. WIFI access is now an deciding factor in choosing a hotel. Over 40 % of travellers bring at least two electronic devices and it is not rare to use these in all places, at all times – even on the beach.
The great challenge for the travel industry is to know how to connect with those new connected travellers looking for relevant and instant information information about the places they visit. Social networks represent a significant source of information and influence much of our decisions. 78% of consumers say they are influenced by the information provided on social networks to make their decision when it comes to travel (source: Skift)
To ride the wave you should get a smartphone and download some recommended applications such as:
- TripAdvisor (reviews from real visitors)
- Foursquare & Yelp (based on geolocalisation)
- Facebook, Twitter, Google Plus
In line with the connected world, alternative accommodation are experiencing an explosive growth. Collaborative web sites allow for a new kind of offer to emerge: original and unusual accommodation styles which can be booked for very short or very long stays.
The hotel industry is slightly shaking and has to face the popularity of these new competitors – even if some think they are illegitimate.
But it is ultimately the consumer who decides and famous websites like AirBnB (for rent) or CouchSurfing (for exchange) are leaders in this deep transformation of our business.
You can always count on Eurotel Travel to monitor new trends in the travel world.
Whether you want to go Glamping (luxury camping), sleeping in trees or Pirate Ship Sailing, our travel agent will offer you the best price / quality ratio.